Munich Re Cyber Campaign

This project was an update the Munich Re's cyber protection coverage campaign. The goal was to a create a concept that could be implemented throughout all digital channels of the campaign including video, social media and their website. The concept that moved forward hinges on a visual metaphor for clarity in the cyber market. The main visual is of a potential consumer that is split in the "unclear potential risk" side and the clear "seeing the solution" side. The intent of the visual is the grab attention immediately with the intrigue of the half obstructed face with circuit nodes on top of and the tension of the smiling face looking directly forward.