Alitheia Branding

Alitheia is a sub-brand of Munich Re in the B2B space to help insurance carriers grow and scale their businesses through risk assessment and data analytics. This project involved a light rebranding of the sub-brand and reimagining how it could come to life while adhering to Munich Re’s overarching brand and its established standards. The concept centered on dynamic sports moments paired with bold stripes to visually represent alitheia’s key tenets of Speed, Flexibility, and Insight and imbue the athlete (carrier) with this supporting force. The dotted wave pattern that converges with the stripes and the athlete represents the data analytics and risk assessments used in helping their partners. The expanded brand kit was built for this concept proving out all the kit of parts from a harmonious photography library to the graphic treatments in all instances, ensuring it integrated seamlessly within the Munich Re brand ecosystem.